in the public eye

A sustained, open and transparent dialogue with the public is vital to our work with the press. Here you’ll find the latest information about our company, products and services.

Article in Goldschmiede Zeitung, 03/2021

egf Manufaktur has always attached great value to sustainability. The owners, management and employees all pull together in the pursuit towards a better world.

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Article in Goldschmiede Zeitung, 03/2021

111 years of "Precious Connections" - Two repdigits, one group: chain specialist Binder celebrates its 111th anniversary, egf Manufaktur looks back on 88 years.

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Article in Goldschmiede Zeitung, 02/2021

egf Manufaktur is introducing three new design lines to kick off the year. All of them are united by the trend towards sharper lines and the possibilities to fully configurate and thus individualize them.

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Article in Goldschmiede Zeitung Plus, 01/2021

FOUR WINS - egf Manufaktur starts the year 2021 with promising ideas and innovations, guaranteeing a successful return to normality.

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Article in Blickpunkt Juwelier, 01/2021

NEW LOOK FOR WWW.DERTRAURINGJUWELIER.DE - The website of derTRAURINGjuwelier shines in 2021 with new, clear lines and an appealing look.

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Article in Blickpunkt Juwelier, 01/2021

Perspective 2021 - THAT'S WHAT THE MANUFACTURERS SAY - SUCCESSFUL. The manufacturers' conclusion for 2020: Platinum did really well in the wedding ring business.

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Article in Blickpunkt Juwelier, 11/2020

WEDDING RING MANUFACTORY EGF DEVELOPS ONLINE PLATFORM FOR JEWELLERS - With egf online the specialized trade is to be supported still more effectively and more purposefully in selling.

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Article in Goldschmiede Zeitung, 11/2020

The wedding ring manufactory egf, like the C. Hafner refinery, is undertaking numerous efforts to become climate-neutral. At the roundtable, Birgitta Hafner from C. Hafner, egf Managing Director Stefan Schiffer and egf Environmental Representative Yvonne Vetter report on the measures.

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Article in BLICKPUNKT JUWELIER, 11/2020

Seven different platinum alloys and OEM orders from major global brands: EGF from Pforzheim is a quiet force in the platinum business. In 2020, the most precious jewellery metal is more popular than ever and is bringing record price levels to the jeweller.

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Article in Goldschmiede Zeitung, 10/2020

E-learning is a new component of the egf academy. The future belongs to online-based learning. Since Corona at the latest, we have realized that many things can be done just as well remotely using digital media as if we were on site.

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Article in Goldschmiede Zeitung Plus, 07/2020

GERMANY'S BEST BRANDS | JEWELLRY - EGF MANUFAKTUR - The wedding ring specialist with an individual profile. EGF has always been ahead of its time, whether with the founding of the marketing association "derTrauringjuwelier" in 2004 or the launch of its individual configurator in 2008.

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Article in Goldschmiede Zeitung, 03/2020

In the classy ambience of the Renthof in the Documenta city of Kassel, the Pforzheim-based egf Manufaktur hosted the 12th Trauringjuwelier Event on February 4th. Around 60 guests attended and followed the exciting lectures as well as workshops.

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Article in Blickpunkt Juwelier, 02/2020

GROWTH. - Diamonds are more sought after than ever. This is also confirmed by the experience of egf Manufaktur in Pforzheim. Frank Walz, sales manager at egf, revealed in an interview with "Blickpunkt Juwelier" that the number and quality of stones have increased significantly.

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Article in Goldschmiede Zeitung Plus, 01/2020

Well prepared for 2020 - partnership and innovative spirit are the main focus at the Pforzheim wedding ring manufacturer EGF, as sales manager Frank Walz proves with his market observations.

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Article in Blickpunkt Juwelier, 01/2020

In 2020, egf's partner jewellers can look forward to exciting training concepts, not only for employees, but also for entrepreneurs. You can expect innovative new collections, as well as a social media and marketing support for the marketing association of derTRAURINGjuwelier.

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Article in Goldschmiede Zeitung, 11/2019

EGF was one of the first wedding ring manufacturers to use a configurator. When it comes to working with business partners, values are key, as sales manager Frank Walz reveals in an interview.

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Article in Goldschmiede Zeitung Plus, 05/2019

SIMPLY BEST PARTNERS - EGF was one of the first wedding ring manufacturers to focus on individualization. The relationship with business partners and employees is just as personal.

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Article in Goldschmiede Zeitung, 02/2019

ABOVE THE SKIES - On January 31, egf Manufaktur invited guests to the derTRAURINGjuwelier event in Frankfurt am Main. The banking metropolis with its impressive skyline provided the perfect scenery for this year's meeting of the marketing association.

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Article in Goldschmiede Zeitung Plus, 01/2019

“We're getting more fresh and bold", Frank Walz, Sales Manager of egf Manufaktur, reveals in the GZ interview, by which measures he and his team want to support partner jewellers in 2019.

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Article in LOOKFINDER MAG, 12/2018

The wedding ring manufactory egf in Pforzheim can look back on a successful year. Increased sales, a growing platinum trend and the tendency towards a greater number of gemstones were noticeable. For 2019, however, the company promises new developments once again - especially in the area of surface finishing, several innovations will be presented that can provide a fresh breeze in the wedding ring industry.

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Article in LOOKFINDER MAG, 12/2018

All DiamondsForYou rings are crafted at egf Manufaktur in Pforzheim, Germany. Over 30 precious metals are alloyed and melted here. Patented machining processes have been specially developed for the unique quality and hardness of these metals.

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Article in Goldschmiede Zeitung, Aug. 2018

New ideas for your most beautiful day! egf Manufaktur has always been outstanding for its special innovative strength. Whether configurator, marketing concept or alloy: The company situated in Pforzheim is constantly tinkering with new ideas around the most ancient topic of mankind.

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Article in Goldschmiede Zeitung, June 2018

If platinum, then the No. 1! With "River Platinum", the Pforzheim-based egf Manufaktur has achieved a coup. The traditional company once again proves how it dominates the top of the market with innovations.

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Article in Goldschmiede Zeitung, Jan. 2018

Systematic growth! Frank Walz, sales manager of egf Manufaktur, knows the wedding ring industry like the back of his hand, as he is constantly in contact with his customers. In an interview with the GZ, he reports on the latest developments.

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Article in Goldschmiede Zeitung, May 2017

Always one step ahead! egf Manufaktur has understood how to think and drive new ideas forward all along. The latest example of this innovative spirit is the "Diamonds for you" concept.

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Article in Goldschmiede Zeitung, April 2017

Engagement rings à la carte! The new engagement ring concept "Diamonds for you" by egf Manufaktur is well received. The elaborate marketing idea was presented for the first time to the members of "derTRAURINGjuwelier" at the Gasometer in Pforzheim and was met with a lively response at the premiere.

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Article in Goldschmiede Zeitung, Nov. 2016

With love for the product! The history of EGF begins with love. Creating great feelings is what makes the manufactory based in Pforzheim stand out to this day.

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Article in Goldschmiede Zeitung, Sep. 2016

Moving images tell more than a thousand words. That is what the wedding ring manufactory EGF from Pforzheim thought when they produced an impressive movie about a bride and groom in search of their dream wedding rings. The video won an award at the World Media Festival in Hamburg.

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Article in Blickpunkt Juwelier, Apr. 2015

Initiative.

brunoM – the new brand identity for egf’s traditional labels Rudolf Sickinger and Bruno Mayer – has launched a new retailer association. The brunoM Club is especially aimed at wedding ring specialists in small and medium-sized cities.

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Article in Goldschmiede Zeitung, Mrz. 2015

If in doubt, always choose love

derTRAURINGjuwelier has existed for ten years now. Started by egf Manufaktur in 2004, the initiative has become one of Germany’s largest associations for wedding ring specialists. On 26 and 27 January, 160 guests celebrated the association’s 10th anniversary at Gloria Theater in Cologne. The young brand ambassador Cosma Shiva Hagen put on a fantastic show.

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Article in Blickpunkt Juwelier, Feb. 2015

The egf annual meeting in Cologne celebrates a successful 2014

Cosma Shiva – just lovely!

Strong. Together is better –the growing success of the derTRAURINGjuwelier retailer association proves this. Around 150 delegates from ten countries were joined by the enchanting Cosma Shiva Hagen – the new ambassador for Simply Love – at this year’s annual meeting in Cologne.

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Article in Goldschmiede Zeitung, Sep. 2014

CHOOSE A WEDDING RING WITH A SMILE

True to the slogan “moments of life”, the latest brunoM campaign is based on snapshots of happy moments – pastel-coloured photos of a wedding in the country. The happy couple are pictured with two boisterous children. “We chose this series of photos because they really suited our sophisticated brunoM collection,” says Content Manager Chris Binder. As egf’s Managing Director Hans Peter Barth says, “Pictures of children have a special way of conveying emotion. That’s why I’m certain the campaign will bring a smile to the faces of bridal couples.”

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Article in Goldschmiede Zeitung, Aug. 2014

A PROMISE OF EMOTION AND VARIETY

The Pforzheim-based company egf Manufaktur is dedicated to customisation, cooperative partnerships, innovation and outstanding quality, and it is known for exploring new directions with its partners.

For egf Manufaktur’s Managing Director, Hans Peter Barth, long-term, close cooperation with specialist retailers is especially important. This is reflected in numerous activities, such as the derTRAURINGjuwelier marketing association, its training modules (USE training, system training, egf experience days, sales process training, and the platinum promotion programme) and various customer events. The secret to its success are its different collections. The traditional brand Eduard G. Fidel enchants customers with exceptionally high-quality design. Alongside the successful acredo collection, the Sickinger collection is now fully customisable, while the brunoM collection is mainly designed with young couples in mind. Big things are expected from brunoM’s new brand image.

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Article in Goldschmiede Zeitung, Jan. 2014

EMOTION HAS MANY FACES

This year, egf Manufaktur’s team will once again invest much of its energy in the different brands. In January, it sent out invitations to its “Success though Emotions” event, organised together with the association derTRAURINGjuwelier.

On a stroll through egf’s facilities, you can see every stage of the ring-making process: melting alloys, rolling bars, stamping out ring blanks, turning and milling in the high-tech department and, of course, manual refining by goldsmiths, jewellery setters and polishers. In this company-owned workshop, around 95 employees produce each of the egf brands’ rings for couples – piece by personalised piece. The team’s product quality has been recognised with a certificate of quality from the University of Pforzheim. The hallmark of this quality is above-average hardness, achieved through the crucial “cold-forming” process whereby the ring blanks are carefully worked to the appropriate width. This makes the material durable, yet flexible, meaning the ring’s width can be easily altered if necessary.

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